Selva
Jimmy Selva had a pointe shoe advertised in Dance Lovers Magazine 1925.
His TuToe pointe shoe was developed by 1927. In later years, he was joined by his son. The company became a major competitor with Capezio for decades.
Sandaltoe
Ad in The Dance, Oct. 1927, “Selva’s Striking Sensation: Beauty, comfort, freedom and long wear plus.. Sandaltoe, with its featured Elastic Heel Grip is the only ribbon less toe slipper that provides absolute assurance against slipping of of the heel.”